Smiles Made Easy is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Smiles Made Easy Web site and governs data collection and usage. By using the Smiles Made Easy website, you consent to the data practices described in this statement.

Collection of your Personal Information

Smiles Made Easy collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Smiles Made Easy also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Smiles Made Easy. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Smiles Made Easy for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Smiles Made Easy Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Smiles Made Easy public message boards, this information may be collected and used by others. Note: Smiles Made Easy does not read any of your private online communications.

Smiles Made Easy encourages you to review the privacy statements of Web sites you choose to link to from Smiles Made Easy so that you can understand how those Web sites collect, use and share your information. Smiles Made Easy is not responsible for the privacy statements or other content on Web sites outside of the Smiles Made Easy and Smiles Made Easy family of Web sites.

Use of your Personal Information

Smiles Made Easy collects and uses your personal information to operate the Smiles Made Easy Web site and deliver the services you have requested. Smiles Made Easy also uses your personally identifiable information to inform you of other products or services available from Smiles Made Easy and its affiliates. Smiles Made Easy may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Smiles Made Easy does not sell, rent or lease its customer lists to third parties. Smiles Made Easy may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Smiles Made Easy may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Smiles Made Easy, and they are required to maintain the confidentiality of your information.

Smiles Made Easy does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Smiles Made Easy keeps track of the Web sites and pages our customers visit within Smiles Made Easy, in order to determine what Smiles Made Easy services are the most popular. This data is used to deliver customized content and advertising within Smiles Made Easy to customers whose behavior indicates that they are interested in a particular subject area.

Smiles Made Easy Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Smiles Made Easy or the site; (b) protect and defend the rights or property of Smiles Made Easy; and, (c) act under exigent circumstances to protect the personal safety of users of Smiles Made Easy, or the public.

Use of Cookies

The Smiles Made Easy Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Smiles Made Easy pages, or register with Smiles Made Easy site or services, a cookie helps Smiles Made Easy to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Smiles Made Easy Web site, the information you previously provided can be retrieved, so you can easily use the Smiles Made Easy features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Smiles Made Easy services or Web sites you visit.

Security of your Personal Information

Smiles Made Easy secures your personal information from unauthorized access, use or disclosure. Smiles Made Easy secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Smiles Made Easy will occasionally update this Statement of Privacy to reflect company and customer feedback. Smiles Made Easy encourages you to periodically review this Statement to be informed of how Smiles Made Easy is protecting your information.

Contact Information

Smiles Made Easy welcomes your comments regarding this Statement of Privacy. If you believe that Smiles Made Easy has not adhered to this Statement, please contact Smiles Made Easy at josh@findeight.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.